Lean, mean product machine

We’re a start-up turned digital design and development studio located in the heart of South Carolina.

Built By Krit

We call Charleston home because it’s full of bomb-ass peeps and there's great food every 5 feet, but we’ll work with you no matter where you’re from. We're best at launching new products. We love working with early stage startups or nonprofits who are just in the idea phase to help them get a new product off the ground. 

The name Krit comes from the idea of a design crit, or critique. We don’t believe in egos. We think we can always be better and that together we can accomplish more than any one of us could accomplish on our own. We strive for balance, seek greatness, and try to have as much fun as possible along the way. 🎉

Meet The Kritters

Andrew Askins

Andrew Askins

Partner / CEO

Our fearless leader. He handles new business, client strategy, and the blog. He also has a knack for tripping over his own feet.

Kevin Hoffman

Kevin Hoffman

Lead Developer

Our lead developer. He's also the biggest baseball fan in the office and has been to 27/30 MLB stadiums.

Austin Price

Austin Price

Partner / Designer

Our lead designer. He’s also our resident musician. He plays the banjo, ukulele, guitar and harmonica.

Our Values

People first

Whether dealing with clients or employees, treat people the way you want to be treated. This means pushing people to be their best while exercising patience and empathy.

Always be learning

Learning is always an investment worth making. This means staying humble and always asking, “What could we be doing better?” It may also mean sacrificing billable hours for self-improvement.

Default to transparency

We choose to work towards being transparent even when transparency feels uncomfortable.

Pay it forward

When we have success, we pay it forward by reinvesting in our community. A stronger community makes everyone in it stronger.

Strive towards balance

We are always working towards balance in our work, our life, and our decision making. This applies to all other values.

Built By Krit

Our Kritstory

Krit incorporates — Our official birthday

On April 10, 2014 Krit officially became a South Carolina corporation. Although we had been working on Krit for a few months before this, we use April 10 as our birthday and as an excuse to celebrate.

Ink launches with some early traction

After months of development and beta testing, we launched a tool, called Ink, to make contracts simpler and easier for freelancers.

Andrew, Austin and Bill win first place at the Sparc Hackathon

In our third year at the hackathon we finally took home the top prize, beating out more than 60 other teams. We built an online ordering system for food trucks, called Rodeo, that we are really proud of.

Krit becomes a full-time client shop

After releasing Ink, it became clear that the product just wasn’t the right one for the market. After a lot of discussion and stressing out, we decided to shut down the product side of Krit for the time being and focus all of our efforts into building awesome stuff for awesome people.

Krit moves to Charleston

We decided it was time for a new chapter in our story as a company, and so we made the decision to move to Charleston. Charleston is a vibrant city with an incredible creative community, amazing food and a rich history. It felt like the right fit and the perfect place to grow our little agency, so here we are.

Kevin joins the team full-time

Shortly after settling in Charleston, Kevin also moved down to the Holy City to become a full-time Kritter and lead our mobile development. Kevin had been working with us as a freelancer for most of the year, so his transition to being in the office full-time was smooth as butter.

Albatross is launched

We realized that we needed a better tool to help us with estimating and tracking projects, so we made Albatross to do just that. We built and launched the MVP in just three weeks.

Krit moves to a new home

We loved our tiny space downtown, but decided to move up the peninsula to Park Circle when it was time to get new digs.